graphic designer
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Small car audio / video

The team created an original concept to show automotive manufacturers how Bose audio fits into their small-car businesses. Specifically, the team created concepts to show how Bose can extend a high-quality audio experience into the car. The chosen direction illustrated how target consumers already use Bose headphones and speakers, so it's a natural fit for Bose audio in their car as well. As the art director, the distinct challenge in this project was to create an effective story using only pre-existing footage supplemented by stock video as needed. The video was also required to be customizable depending on the specific manufacturer audience. The team created a solution for the unique car driving footage to be easily added as the concluding scene.

Final video / Small car audio for manufacturers

Initial concepts

Initial concepts

The team presented two initial, high-level concepts for the client to choose before more detailed storyboards were created. 

Story boards

Story boards

Final story boards created using pre-existing footage supplemented by a few stock videos to ease transitions or gaps in the story.